ZenUX is Kristen Sam — one designer, two decades of websites, and a system that makes custom work move fast. Based in Clearwater / St. Pete, working with businesses across Tampa Bay and beyond.
I've been designing websites for more than two decades — long enough to watch every trend arrive, get overused, and quietly disappear. What stays constant is the part that was never a trend: a clear message, an obvious next step, and a design that makes a business look like the quality of its work.
Most of that time has been spent on small business websites specifically — the sites where the budget is real money, the owner answers their own phone, and the website either earns its keep or doesn't. That's the work I like. The stakes are honest.
ZenUX is the practice and the method. Years of design decisions distilled into a system of rules — color, type, spacing, hierarchy — that generates a brand direction for each client and applies it consistently across every page. You get custom design with the speed and discipline of a system behind it.
"Design rules, not screens. Make the right decisions once, and every page falls into place — consistent, fast, and unmistakably yours."The ZenUX method
Four working principles. They show up in the packages, the process, and every email you'll get from me.
You work with me — the person actually designing and building your site. No account managers, no telephone game, no surprises filtered through three layers of staff.
The edges of every package are drawn on purpose and printed in plain sight. I'd rather lose a project than blur a boundary mid-build — that's how fixed prices stay fixed.
I promise what a designer can promise: a site that converts the people who reach it. I don't sell traffic, rankings, or magic. Where results are promised, they're measured.
Thirty days isn't a stunt — it's what happens when design decisions are made once, as rules, instead of re-argued on every page. The system does the repetition; I do the thinking.
If it sounds like the way you'd want your website handled, let's talk about your business.
Let's talk →